<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>MortgageWebStudio blog</title><description>A custom-coded, fully managed website for loan officers, brokers and branches. Live in 7 days, 90+ PageSpeed, a payment estimator that captures leads, weekly updates, a free domain and hosting on one monthly fee.</description><link>https://mortgagewebstudio.com</link><language>en-us</language><item><title>Migrating a mortgage website without losing the rankings you have</title><link>https://mortgagewebstudio.com/blog/migrating-a-mortgage-website</link><guid isPermaLink="true">https://mortgagewebstudio.com/blog/migrating-a-mortgage-website</guid><description>A redirect-first plan for moving a mortgage website: inventory, URL mapping, redirects, structured data, and what to watch in the weeks after the switch.</description><pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate><category>Redesign and migration</category><category>website migration</category><category>redirects</category><category>mortgage website redesign</category><category>URL mapping</category><category>technical SEO</category><author>Rosalind Achebe</author></item><item><title>A branch website that ranks in its own city, and stays consistent</title><link>https://mortgagewebstudio.com/blog/branch-website-that-ranks-in-its-city</link><guid isPermaLink="true">https://mortgagewebstudio.com/blog/branch-website-that-ranks-in-its-city</guid><description>How a mortgage branch site is structured: location pages, originator profiles generated from records, inherited programs, and governance that stops twenty pages drifting.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate><category>Branch and enterprise</category><category>branch website</category><category>location pages</category><category>originator profiles</category><category>multi-location</category><category>local search</category><author>Rosalind Achebe</author></item><item><title>The compliance block: identifiers and disclosures in one place, on every page</title><link>https://mortgagewebstudio.com/blog/compliance-block-nmls-display</link><guid isPermaLink="true">https://mortgagewebstudio.com/blog/compliance-block-nmls-display</guid><description>How to build the identifier and disclosure block on a mortgage website so it is placed once, published everywhere and changed in a single edit when compliance asks.</description><pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate><category>Compliance and structure</category><category>NMLS display</category><category>compliance footer</category><category>disclosures</category><category>equal housing</category><category>site governance</category><author>Rosalind Achebe</author></item><item><title>Where mortgage inquiries go: wiring a website to your CRM and LOS</title><link>https://mortgagewebstudio.com/blog/where-mortgage-inquiries-go</link><guid isPermaLink="true">https://mortgagewebstudio.com/blog/where-mortgage-inquiries-go</guid><description>The path an inquiry takes from a mortgage website into your CRM or LOS, the five places it commonly gets lost, and how to test that the path still works.</description><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><category>Lead handling</category><category>CRM integration</category><category>LOS</category><category>lead routing</category><category>application path</category><category>form handling</category><author>Graham Whitacre</author></item><item><title>The payment estimator that keeps the lead instead of giving it away</title><link>https://mortgagewebstudio.com/blog/payment-estimator-that-keeps-the-lead</link><guid isPermaLink="true">https://mortgagewebstudio.com/blog/payment-estimator-that-keeps-the-lead</guid><description>Why third-party mortgage calculators capture the lead for someone else, and how to run an estimator on your own domain: labeling, inputs, capture and the handoff.</description><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><category>Lead capture</category><category>payment estimator</category><category>mortgage calculator</category><category>lead capture</category><category>CRM</category><category>third-party widgets</category><author>Graham Whitacre</author></item><item><title>Loan program pages: one page per program, written for the borrower</title><link>https://mortgagewebstudio.com/blog/loan-program-pages-that-borrowers-read</link><guid isPermaLink="true">https://mortgagewebstudio.com/blog/loan-program-pages-that-borrowers-read</guid><description>How to structure loan program pages on a mortgage website: one page per program, what belongs on each, what compliance owns, and how the pages link to the application.</description><pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate><category>Loan officer websites</category><category>loan program pages</category><category>mortgage website structure</category><category>program page template</category><category>internal linking</category><category>application path</category><author>Graham Whitacre</author></item><item><title>The loan officer website checklist: what borrowers expect before they apply</title><link>https://mortgagewebstudio.com/blog/loan-officer-website-checklist</link><guid isPermaLink="true">https://mortgagewebstudio.com/blog/loan-officer-website-checklist</guid><description>A checklist for loan officer websites: program pages, calculators that capture leads, the application path, compliance footers with NMLS display, and mobile speed.</description><pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate><category>Loan officer websites</category><category>loan officer website</category><category>payment estimator</category><category>NMLS display</category><category>compliance footer</category><category>mobile speed</category><category>application path</category><author>Graham Whitacre</author></item></channel></rss>